The cosmetics craze continued throughout the centuries into the 1900’s  and began to see the earliest of the cosmetics industry being formed.  Mrs. Henning’s House of Cyclax in London sold many products that you can  still buy today from world famous companies like Avon. Another beauty  salon owner found herself expanding her products to meet the demands of  her upper class clientele from a facial cream that protects women’s skin  from the sun to lipstick and face powder. Today, you can find a whole  line of cosmetics from Helena Rubenstein.
As the years went on, the popularity of beauty salons continued to increase. In 1909, a salon called Selfridges began to sell cosmetics out in the open ver the counter. Women’s attitudes began to change and confidence grew. When the Russian ballet came to London, the influence of high art was apparent on many designers. A man named Paul Poiret was one of the first to come out with a much more vibrant and colorful look. It was also the first time that permanent cosmetics was seen. Women could tattoo their lipstick and eye shadow permanently on their faces.
During the 1930’s the fashion of lipstick went to a darker shade with a variety of shades. Around the time of WW II, ingredients for cosmetics was at a severe shortage and women underwent a kind of make-down. This ended right when the war did and demand for cosmetics increased more than ever. Competitors began manufacturing a number of products to meet the demands of the female consumer.
Today’s woman is the benefactor of all these years of trial and error with a virtually unlimited choice of products for any look they want to achieve. There are literally thousands of companies who have products in this now billion dollar yearly industry. Cosmetic products sell year round and even in times of recession.
So ladies, thank your ancestors and their concern for their own appearance for your own that you have today. There were probably days when they woke up and didn’t really feel like going through the hassle of putting on their face either.
As the years went on, the popularity of beauty salons continued to increase. In 1909, a salon called Selfridges began to sell cosmetics out in the open ver the counter. Women’s attitudes began to change and confidence grew. When the Russian ballet came to London, the influence of high art was apparent on many designers. A man named Paul Poiret was one of the first to come out with a much more vibrant and colorful look. It was also the first time that permanent cosmetics was seen. Women could tattoo their lipstick and eye shadow permanently on their faces.
During the 1930’s the fashion of lipstick went to a darker shade with a variety of shades. Around the time of WW II, ingredients for cosmetics was at a severe shortage and women underwent a kind of make-down. This ended right when the war did and demand for cosmetics increased more than ever. Competitors began manufacturing a number of products to meet the demands of the female consumer.
Today’s woman is the benefactor of all these years of trial and error with a virtually unlimited choice of products for any look they want to achieve. There are literally thousands of companies who have products in this now billion dollar yearly industry. Cosmetic products sell year round and even in times of recession.
So ladies, thank your ancestors and their concern for their own appearance for your own that you have today. There were probably days when they woke up and didn’t really feel like going through the hassle of putting on their face either.
Put the word Screw into anything, and I’m going to start giggling  uncontrollably like a 14 year old forced to write the word ‘testicles’  in biology class.
Milk Screw is a lip tint/balm from Etude House – it has a slightly  creamy look to it, which is where the milk comes from – the  screw….erm….I’m struggling here.  I guess it has a ring to it. 
 Medicine for beauty
The word "cosmeceuticals" is made up of two words - cosmetics and  pharmaceuticals. It is believed to be coined in 1980 by Scientist Dr  Albert M. Kligman. Cosmeceuticals are substances which fall in the  category between cosmetics and pharmaceuticals [drugs]. They can be  considered as a hybrid of cosmetics and drugs. In other words, we can  say that "cosmeceuticals" are products which are cosmetics containing  biological active ingredients causing functional and/or structural  changes in the skin. Like cosmetics, cosmeceuticals are products which  are used for topical applications, either for skin care or hair care.  
Though the word clearly interprets the products which are to be  locally applied, nowadays, oral substances like certain food and drinks,  beneficial for the beauty, for example Soy products or pomegranate  juice are also put in this category of cosmeceuticals. Ideally such oral  products fit in well under the category of "nutricosmetics" - the  nutritional substances which are meant for the cosmetic purpose.
How the cosmeceuticals function
Cosmeceuticals are indicated for both skin and hair care, as local  applications. The most common indications which are targeted for skin  care are wrinkle reduction, anti-aging, skin lightening, skin darkening  or skin tanning, collagen enhancement, cellulite reduction, alleviation  of skin irritation and antioxidant protection; whereas for hair, the  common indications are dandruff management, hair thickening and hair  growth .
Unlike cosmetics, cosmeceuticals not only camouflage the problems,  but with the virtue of their ingredients, they also try to fix the  problem resulting in healthy and beautiful skin and hair.
The most commonly used bioactive ingredients in cosmeceuticals are  vitamins, phytochemicals, antioxidants, essential oils, enzymes and last  but not the least, the botanicals [of plant origin]. These substances  exhibit their unique properties for the benefit of the skin - in terms  of antioxidants, anti-wrinkling, anti-aging, collagen-enhancer,  and for  hair health in strengthening hair structure, and improving its texture  and quality.
Some important ingredients used in cosmeceuticals
Some of the key ingredients which have gained reputation in the area  of cosmeceuticals have been listed below:
- Vitamin E - A potent antioxidant, it keeps the skin in good condition and increases blood circulation. It also helps in the growth of new skin cells.
- Vitamin C - Being essential for the synthesis of collagen - a key structural protein of the skin - it is effective against wrinkles and fine lines.
- Vitamin A - It improves the density of the dermal collagen, skin elasticity, tone and texture.
- Bromelain - It is isolated from the stems, leaves and the skin of pineapple. It cleanses and nourishes the skin, promotes blood circulation, and improves the skin's functioning.
- Coenzyme Q10 - This is a powerful antioxidant and is believed to improve elasticity of the skin.
- Lycopene - It is a carotenoid found in foods such as watermelon and tomatoes. Topical application of lycopene aids in maintaining healthy skin levels.
- Resveratrol - This is found from the skin of red grapes, it is useful as an antioxidant, an anti-inflammatory, for skin lightening and brightening, and for sun damage repair.
- Pycnogenol - An unique extract from the bark of French maritime pine trees, it protects the skin from accelerated aging due to exposure to sunlight. It also reduces dark spots due to hyper pigmentation.
- Hyaluronic acid - Also known as a glycosaminoglycan, it is often talked about for its ability to "reverse" or stop aging.
- AHA [Alpha Hydroxy acids] - Alpha hydroxy acids are derived from fruit and milk sugars. These acids are believed to improve wrinkling, roughness, and mottled pigmentation of photo-damaged skin.
- Peptides - Peptides are effective in preventing wrinkles.
Precautions while using cosmeceuticals
The demand for cosmeceuticals is increasing continuously, thus  driving their rocketing sale. But, what can be seen from this growing  trend is that, either the manufacturers categorise the products under  this category to escape from the clutches of the stringent rules and  regulations for the drug by the FDA [Food and Drug association], or use  this tag as a marketing tool, selling the products at a higher price,  claiming that these products offer much more than the normal cosmetics.
Due to the suffix "ceutical", the consumer may interpret that the  product is regulated in the same manner as drug, and that it should not  have any quality and efficacy issues. But, the end consumer should be  aware that several times the manufactures neither guarantee the  product's activity nor its effectiveness. Hence, the customer should not  accept the product blindly without checking whether the product has  been clinically tested or not. One should not forget that no  cosmeceutical can act as effectively as a drug.
Nutricosmetics
Nutricosmetics are oral products having nutritional properties for  cosmetic purposes. These products contain ingredients such as -
- Biotin: It is often recommended for strengthening hair and nails. Sources are milk, liver, egg, and vegetables.
- Niacin: This is necessary for healthy skin and is found in enriched and fortified grain products, legumes, poultry, fish, peanut butter, and meat.
- Zinc: Zinc reduces hair loss and improves fine and brittle hair. Sources are walnuts, beans, cashews, almonds, whole grains, and oysters.
- Magnesium: Deficiency of magnesium accelerates aging. Ample in peanuts, tofu, broccoli and spinach.
- Collagen: It keeps our skin supple and elastic. Sources are fruits and vegetables with vitamin C, whole grains, nuts, beans, fish and chicken.
- Green tea: Its polyphenols are potent antioxidants having beneficial effects on skin cell rejuvenation.
- Omega-3 and omega-6 fatty acids: They are known to benefit the health of the scalp. Sources are flaxseed, salmon, walnuts, soybeans, and tofu.
- Beta-carotene: They protect the cells from the damaging effects of free radicals. Sources include sweet potatoes, carrots, spinach and thyme.
You can also consider the following to take care of skin:
- Tomatoes: Being a good source of vitamin A, C, iron, calcium and lycopene, tomatoes help skin.
- Cucumber: It is an excellent source of silica, beneficial for strengthening the connective tissue in the skin.
- Fish: Fish promotes younger and healthier skin.
- Pomegranate: This wonder fruit contains potassium, fibre, vitamin C and niacin, which help in improving the skin and body from inside out.
Some botanicals that have drug-like activities
- Curcuma longa [Turmeric]: It is well known for its anti-inflammatory properties. Also, its property as a complexion improving agent is known since ages.
- Soy and its Isoflavons: They help improve facial and hand condition; recover and reinforce skin elasticity and provide structure and firmness of the skin.
- Gingko biloba: In addition to exhibiting good anti-oxidant qualities, it increases the creation of fibroblast, and collagen.
- Chamomile: It has antiseptic and healing qualities, and is helpful in relieving skin congestion. Thus, it is an effective ingredient in any anti-aging cosmetic product.
- Aloe vera: It is a well know plant which has contributed a lot in the field of skin and hair care. It exhibits moisturising effects on the skin; is beneficial to prevent aging and also decreases the intensity of pigmentation and lightens dark spots on the face.
- Licorice: It inhibits the enzyme tyrosinase - the enzyme in the skin pigment cells [melanocytes] that make melanin - and thus, is beneficial in skin-whitening products.



 
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